Private residence terrace at dusk, Dubai skyline

Twelve residences.
No more.

Exceptional private holiday homes in Dubai, selected and cared for individually.

The collection is being curated · now selecting the first residences
The experience

The finest room you have ever stayed in. And, unmistakably, a home.

Every surface considered. A single piece of art in exactly the right place. These are residences where nothing has been left to chance, and where the stay is looked after with the attentiveness of a private house.

The privacy of a private residence, with the attentiveness of exceptional hospitality.

Bedroom readied before arrival with a welcome note
The standardReadied before arrival
Before you arrive

The stay begins before you arrive.

Your preferences are captured ahead of time, and the residence is readied around them. The refreshments you actually drink. Music, scent and light considered before the door opens.

Arrival is personal. You are welcomed by someone who is expecting you, not by a code and a lockbox.

Throughout the stay, concierge, housekeeping and transport are there when you want them and invisible when you do not. When something is needed, a person answers.

The residence is looked after every few days by the same person, someone who knows it. The house is attended to without ever ceasing to be yours.

Arrival, a welcome note and refreshments prepared
The standardArrival, personal not transactional
The collection

Named, not numbered.

Every residence will have its own character and its own story, presented as a destination in itself, and every one will be held to the same standard. Some guests will return to a favourite. Others will set out to discover the next. The collection is being built to reward both.

Alessandro D'Ubaldo Founder
Why twelve

Scale changes the nature of hospitality.

We have chosen to remain deliberately small, allowing every residence to receive the attention, care and accountability that disappear when properties become numbers in a portfolio.

For property owners

The collection is being curated.

We are selecting the first residences now. If you own an exceptional property in Dubai and want to understand what it takes to operate it as a holiday home to this standard, start here. You will hear from Alessandro personally.

For owners